SEO Consulting That Delivers
Transform your online presence with cutting-edge SEO strategies designed for the AI era. Get measurable results that drive real business growth.
About Marta
Welcome to SEO by Marta. With over a decade of dedicated experience in Search Engine Optimization, Marta has been the driving force behind numerous brands, enhancing their online search presence. Marta helps businesses and brands increase visibility across the most competitive online spaces, such as iGaming. Her SEO Consulting and her approach blend content SEO, technical expertise, and GEO (Generative Engine Optimization) — so your website is visible in traditional SERPs and in AI Search.
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SEO Services Overview
On-page SEO
Comprehensive optimization of content to improve visibility in both traditional and AI-driven search engines. Includes NLP keyword integration, content structure refinement, and enhancements for Generative Engine Optimization (GEO).
Keyword Research
In-depth analysis of search trends, user intent, and competitor activity to uncover valuable keywords. Focus on building topic clusters and targeting high-conversion queries across the main search platforms.
Content Strategy
Development of structured, SEO-ready content plans based on audience needs and search intent. Aligns with evolving AI search trends to support visibility in SERPs, Google SGE and AI Search.
Technical SEO Expertise
Evaluation and improvement of website infrastructure, speed, mobile usability, indexing, and crawlability. Ensures optimal performance and Search Engine access, with a focus on AI readability and structured data compliance.
Link Building & Mentions
Conducting a comprehensive assessment of your existing link profile, followed by strategic recommendations for anchor text distribution, link quality and topicality.
SEO Project Management
Ongoing oversight of SEO execution, including automated technical audits, keyword targeting, and reporting. GEO strategies are integrated to support long-term visibility in AI-powered and traditional search environments.
Media Appearances
Smart SEO for Ambitious Brands in the Era of AI
Detailed audits covering all essential SEO elements — including on-page content, technical structure, and backlink profile — with a strong focus on GEO-readiness (Generative Engine Optimization). This 360° evaluation identifies factors that affect visibility not just in traditional search results, but also in AI-driven platforms like Google SGE and ChatGPT.
Each audit includes clear, actionable recommendations to resolve key issues and improve overall search performance across both organic and generative search ecosystems.
- Technical errors
- Incorrect implementation of off-page SEO
- Keyword cannibalisation
- Low-quality or duplicate content
Testimonials
“Her deep knowledge of the latest SEO trends and how she leads her team have been very inspiring & insightful—a top asset for any company willing to make a difference in the SEO industry.”
CGO
CTO
Content Writer
Head of iGaming
Consultant
SEO Consultant
Check Latest SEO Articles
- By Marta Szmidt
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- By Marta Szmidt
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