About Marta Szmidt

I’m Marta, a Poland-born Search Strategist and a lifelong learner. SEO is my passion. I’m obsessed with finding the best ways and strategies for improving site performance and increasing rankings. I am continuously curious to learn new things, and I love challenges. 

My SEO journey started in 2015 with an internship in Online Marketing at an English Language School in Malta. I realized that optimizing websites is what I love and want to do! 

Today, I specialize in ranking websites in TOP positions for highly competitive keywords within various niches. My SEO work for the iGaming industry gave me a strong background in web marketing and in designing high-quality websites with superior relevancy and impressive web metrics. I love boosting page performance, implementing data-driven strategic SEO plans, and driving organic site traffic across multiple verticals. In the ever-evolving digital marketing landscape, my fascination has consistently been drawn towards the synergy of AI and SEO. This intersection promises automation and a revolution in how we approach search optimization. As we stand on the cusp of technological advancements, I’m committed to delving deep into AI’s role in shaping the future of SEO, ensuring that strategies are not only data-driven but also innovative and forward-thinking. Join me as we explore this dynamic frontier together in my SEO blog.

I am also very honoured to be one of the SEO Judges for the iGaming Idol prise in Malta in the SEO category and to speak at diverse iGaming events worldwide. From Dubai to London, taking part in person or online in SEO panels about iGaming is my biggest pleasure. 

Marta Szmidt - SEO Consultant

Companies I worked for

My SEO Philosophy

I believe in a holistic approach to SEO. For me, SEO is an intricate dance between technology and humanity. While algorithms and data play their part, the heart of SEO lies in understanding human behaviour and intent.

My philosophy is built on three pillars:

  1. Precision: Every keyword, meta-tag, or backlink isn’t just a task; it’s a carefully chosen piece of a larger puzzle tailored to resonate with both search engines and users.
  2. Adaptability: The digital landscape is ever-evolving, and so must our strategies. Embracing changes like the AI revolutions, extracting wisdom from data and iterating are keys to staying ahead in the SEO game.

  3. Integrity: SEO isn’t about tricks or shortcuts. It’s about creating genuine value, building trust, and ensuring that businesses reach their audience and resonate with them.



8 years of expertise



Satisfied customers

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