About Marta Szmidt
Marta Szmidt is a Poland-born SEO strategist and lifelong learner with a deep passion for digital performance and the future of search. With nearly a decade of hands-on experience in high-competition industries, she specializes in developing strategies that boost visibility, authority, and conversions — both in traditional search engines and AI-powered environments like Google SGE, Bing AI, and ChatGPT.
Her approach is data-driven, human-centered, and now, GEO-focused.
From Passion to Performance
Marta’s SEO journey began in 2015 with an internship in Malta, where she discovered her passion for search engine optimization while working at an English language school. That moment sparked a career built on curiosity, strategy, and measurable impact.
Today, Marta helps websites rank in top positions for competitive keywords across a range of industries — with deep experience in iGaming, health, and education. Her work is known for blending strong technical SEO, clear user intent alignment, and now, Generative Engine Optimization (GEO) — the practice of optimizing content and site structure for visibility in AI-generated search results.
In the ever-evolving digital marketing landscape, Marta’s fascination has consistently been drawn toward the synergy of AI and SEO. This intersection promises automation and a revolution in how we approach search optimization. As technology advances, Marta is committed to delving deep into AI’s role in shaping the future of SEO, ensuring that strategies are not only data-driven but also innovative and forward-thinking. She invites readers to join her as she explores this dynamic frontier on her SEO blog.
Recognized in the Industry
Marta is one of the few SEO professionals selected to judge the iGaming Idol Awards in Malta in the SEO category. She is a regular speaker at international events — from Dubai to London — where she shares insight on advanced SEO, AI integration, and content strategy in regulated markets.
Companies Marta worked for
SEO Philosophy
Marta’s approach is grounded in three principles:
1. Precision
Every keyword, tag, and backlink must serve a strategic purpose — nothing is random. Optimization is intentional, crafted for both user satisfaction and algorithmic clarity.
2. Adaptability
Search changes fast — and so should strategy. Marta embraces the shift toward AI search, and uses tools like ChatGPT, Surfer, and Frase to stay one step ahead.
3. Integrity
No shortcuts, no fluff. SEO should provide real value, build trust, and help businesses connect with the right audience — in the SERPs and in AI-generated content.
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