Meet Marta

Experience

Marta Szmidt is a Poland-born SEO strategist and lifelong learner with a deep passion for digital performance and the future of search. With nearly a decade of hands-on experience in high-competition industries as iGaming, she specializes in developing strategies that boost visibility, authority, and conversions — both in traditional search engines and AI-powered environments.

Her approach is data-driven, human-centered, and now, GEO-focused.

From Passion to Performance

Marta’s SEO journey began in 2015 with an internship in Malta, where she discovered her passion for Search Engine Optimization while working at an English language school. That moment sparked a career built on curiosity, strategy, and measurable impact. Today, Marta helps websites rank in top positions for competitive keywords across a range of industries.

Where AI Meets SEO

In the ever-evolving digital marketing landscape, Marta’s fascination has consistently been drawn toward the synergy of AI and SEO. As technology advances, Marta is committed to exploring the role of AI in shaping the future of SEO (with a deep understanding of Google Mum Update), ensuring that strategies are not only data-driven but also innovative and forward-thinking. She invites readers to join her as she explores this dynamic frontier on her SEO blog.

Recognized in the Industry

Marta is one of the few SEO professionals selected to judge the iGaming Idol Awards in Malta in the SEO category. She is a regular speaker at international events — from Dubai and Malta to London — where she shares insight on advanced SEO.

Trusted By

SEO Philosophy

Precision

Every keyword, tag, and backlink must serve a strategic purpose — nothing is random. Optimization is intentional, crafted for both user satisfaction and algorithmic clarity.

Adaptability

Search changes fast — and so should strategy. Marta embraces the shift toward AI Search and investigates and tests different AI tools and approaches to stay one step ahead.

Integrity

No shortcuts, no fluff. SEO Consulting should provide real value, build trust, and help businesses connect with the right audience — in the SERPs and in AI Search.