About Marta Szmidt
Marta is a Poland-born search strategist and lifelong learner with a deep passion for SEO. She is obsessed with finding the best ways and strategies for improving site performance and increasing rankings. Continuously curious and eager to learn new things, Marta thrives on challenges.
Her SEO journey began in 2015 with an internship in online marketing at an English language school in Malta, where she realized that optimizing websites was her true passion and calling.
Today, Marta specializes in ranking websites in top positions for highly competitive keywords across various niches. Her SEO work in the iGaming industry has provided her with a strong background in web marketing and designing high-quality websites with superior relevancy and impressive web metrics. She loves boosting page performance, implementing data-driven strategic SEO plans, and driving organic site traffic across multiple verticals.
In the ever-evolving digital marketing landscape, Marta’s fascination has consistently been drawn toward the synergy of AI and SEO. This intersection promises automation and a revolution in how we approach search optimization. As technology advances, Marta is committed to delving deep into AI’s role in shaping the future of SEO, ensuring that strategies are not only data-driven but also innovative and forward-thinking. She invites readers to join her as she explores this dynamic frontier on her SEO blog.
Marta is also honored to be one of the SEO judges for the iGaming Idol Prize in Malta in the SEO category and to speak at various iGaming events worldwide. Whether in Dubai or London, participating in SEO panels about iGaming, either in person or online, is her greatest pleasure.
Companies Marta worked for
SEO Philosophy
Marta believes in a holistic approach to SEO, viewing it as an intricate dance between technology and humanity. While algorithms and data play their part, she believes the heart of SEO lies in understanding human behaviour and intent.
Her philosophy is built on three pillars:
Precision: Every keyword, meta-tag, or backlink is not just a task but a carefully chosen piece of a larger puzzle, tailored to resonate with search engines and users.
Adaptability: The digital landscape is ever-evolving, and so must our strategies. Embracing changes like the AI revolution, extracting wisdom from data, and iterating is key to staying ahead in the SEO game.
Integrity: SEO isn’t about tricks or shortcuts. It’s about creating genuine value, building trust, and ensuring businesses reach and resonate with their audience.
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